Mémoire effet de la crise sur le marché du parfum et L'Oreal

Bonjour, voici mon plan:
Introduction
I.The Perfume Market in France
1)The Perfume Market
A.Market
a) Market structure
b) Key players
c) The producers laboratories perfumes
d) Manufacturers of bottles
e) Market environment
f) Key figures for the perfume industry
B.Consumers

2)Marketing Strategy
A.Product Strategy
a) Innovation
b) Study of range
B.Pricing Strategy
C.Distribution Strategy

3)The Advertisers Communication
A.General Objectives
B.Periods of Communication
C.The Communication Media
D.Legislation

II.L’Oreal Group
1)L'Oreal Group’s presentation
A.Background
B.Current Situation

2)Internal Diagnostics
A.The Marketing Mix
a) Product policy
b) Pricing policy
c) The communication policy
d) The distribution policy
B.Strategies of L’Oreal
a) Product Strategy: Differentiation
b) Market Strategy: Internationalization
c) Behavioral Strategy: Investment in R & D
d) Inter-Company Strategy: Acquisition

3)External Diagnostics: Porter’s 5 Forces
A.The threat of the entry of new competitors
B.The intensity of competitive rivalry
C.The threat of substitute products or services
D.The bargaining power of customers (buyers)
E.The bargaining power of suppliers

III.Analyses
1)Effects of the recession on the perfume market in France
...

2)Effects of the recession on L’Oreal
...

3)Cross checking/ comparison
A.Strategic Diagnostics Company: SWOT
a)Strengths
b)Weaknesses
c)Opportunities
d)Threats

...

Conclusion
j'ai deja fais ma première partie, mais pour la deuxième je n'arrive pas à faire A.The Marketing Mix avec:
a) Product policy
b) Pricing policy
c) The communication policy
d) The distribution policy

et si jamais vous avez des idées de plan détaillé pour ma troisième partie n'hésitez pas!!!
merci beaucoup^^