Marketing policy

24 Mars 2008 à 13:13

Politicians, even in France, use the marketing means to win elections

The last one is the new Obama's edge : his wife. She says she dislikes politics but relishes a good fight for him. Now she is involved in most major facets of campain whereas she was totally absent at the beginning.

In France, Sarkozy try to use the promotion of his family but he lost Very Happy

and win with Carla.

So, the candidate promotes his family which is also become a campain argue

The marketing policy is much more successful in the USA.

Why is it not the case in France ?

24 Mars 2008 à 18:22

Do you think really That what you are saying have something to do with Marketing?

I think that it is more personal than professional , coz Amercians always win in every step they do !!

You don't think so?

24 Mars 2008 à 18:32

I do not agree with you : Americans don't win all the time ! (the best ex is Iraq war)

but US elections are more marketing than policy 'cause people vote more for Obama's personality than for his program and I'm convinced the reason is the communication & the maketing plan.

So, I accept the idea it's my personal point of view Smile

24 Mars 2008 à 18:55

Great ,

I totally forget the iraq war !!!

It could be more Marketing than Politicy If you say it and you are so sure..

24 Mars 2008 à 20:46

If someone wants to succes in ths life as president , the most important thing is to be spontaneous, naturally. Don't try to do more than you can.
Actually, it can't be a successful policy because Sarkozy tries to show us only his positive face but it's not true he forgets we have media. As you know what media can do?

I don't thing that we can have the same policy as American people because we don't have the same tradition!! Razz

24 Mars 2008 à 22:12

i think marketing has nothing to do whith politics. politics
are just politics, go with itl. iraq war took place to release irak from
a dictator "even if irak had no massive destruction weapons" but it has oil
after all Wink

25 Mars 2008 à 20:19

26 Mars 2008 à 10:15

The most important thing that The USA is looking for in IRAQ it's the Naturel ressources ( Petrol ) and other illegal things like weapons ...etc

26 Mars 2008 à 23:23

27 Mars 2008 à 14:04

I didin't find any other reasons except that !! do you agree with me ?

27 Mars 2008 à 18:22

I desagree with you

Do you think that President Sarkozy write his speeches ?

Do you think that he realize his program, his strategic plan ?

Don't you note there is a complete communication plan which being executed ?

All words, pictures, gestures, smiles, poses...are studied,

people are employed to advise president about it to say words people want to heard.

It's not my opinion but reality.

A french book about marketing policy (whom don't understand the supposed relation)

"Les hommes politiques sont des marques comme les autres" - M.Boton

The message you learn through these comparisons (maybe) is brands and politicians have business strategies ...