Le succes du marketing externe depend du marketing interne?

Bonjour à tous,

Je suis etudiante francaise mais fais ma licence en angleterre. J'ai un devoir à rendre de 3000mots en anglais sur le sujet suivant:

Is it the case that success in external marketing is contingent on a company adopting internal marketing strategies? What examples exist in practice to support or to refute this argument? Identify and discuss some of the barriers organisations face in getting staff to `live the brand’

Traduction :

Le succès en marketing externe dépend-il de l’adoption par la compagnie de stratégies de marketing interne ? Quels sont les exemples pratiques qui pourrait confirmer ou réfuter cet argument ? Identifiez qq unes des barrières rencontrées par les entreprises pour amener leur personnel à « vivre la marque » ?

Grossomodo, est-ce qu'une entreprise est obligée de se baser sur les 2 types de marketing à savoir externe et interne?; En tout cas c'est la traduction la plus simple que j'ai pu donner.

Alors ma question est simple : Pouvez-vous m'aider ??
J'ai trouvé quelques sites sur internet qui expliquent comme quoi le marketing externe est lié au marketing interne. Je trouve ca logique, seulement, 3000mots pour expliquer cette théorie, j'ai besoin d'illustrer par des exemples, ca me semble encore trop flou...

Pouvez-vous me donner quelques exemples illustrant ces propos, ou des documents qui décrivent bien ce que je recherche.

Merci encore.

PS: Voici mon adresse msn si vous avez de la documentation à me proposer :
brutchyouyou@hotmail.com

Like i often say to our lovely students and interested people, right here in this area, only English is allowed.

for your question, as we cannot do the whole work for you, we can only show you the path to.
wish this case would help you.

Internal Marketing

From the minute your patient walks into your office they are forming an opinion about your practice. Was I greeted properly? Did I wait long? Was the office clean and up to date? Did the team seem cohesive and happy?

They also form opinions from the materials they receive from your office. Are they professionally prepared? Do they have the Doctor's logo and are printed or copied on quality paper?

Internal Marketing is made of all the "touch points" you have with your patients. Because the majority of your new patients will be referred by your current patients, this is the audience that needs special attention.

Promote Your Practice has a marketing program designed to keep you top-of-mind with your patients. Plus, a formalized Internal Marketing Effort will increase referrals, reactivation and will potentially introduce patients to new services they might not have otherwise taken advantage of.

Elements of
Internal Marketing Include:

Reactivation Campaign
Thank You Mailer
Referral Program
Before and After Gallery

External Marketing

External Marketing, promoting your practice to potential prospects, is still a relatively new phenomenon for Dentists. It is still difficult for some Dentists to come to terms with the thought that it is acceptable to "advertise."

The truth is, educating potential prospects to the services you offer actually provides a service. There are many individuals looking for a dental home or a specific service you may be offering that they need. In today's world marketing, both internally and externally, should be a standard element in your business plan.

External Marketing
can include the following:

Direct Marketing
Website
Newspaper
Magazine
Billboards
Broadcast (Radio & Television)
Yellow Page
Promote Your Practice will review your current marketing effort, your target audience and your market trade area and then make a recommendation that works and makes sense for your goals and for your budget

let's talk about the certain relationship between the internal marketing and the external one, yeah there is a strong link for sure read the content of the link bellow:

http://www.roi.com.au/index.php/general_marketing/effective_internal_marketing_for_successful_external_marketing.html