English Marketing Vocabulary

Have you seen the new book from Cambridge - Professional English In Use - Marketing? It has all the basic marketing stuff - Marketing Mix, The Ps, Swot analysis but also new subjects like street marketing and buzz marketing. It is really easy to use with lots of authentic examples, illustrations and some quite fun exercises and quizzes

i heard about the financial and medical version of this book.

indeed, this book is offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR

Thanks a lot for the tip, the book really looks interesting.

I am posting here also because I have a few vocab' questions Smile

(I studied marketing in French, and have a report to do in English :/)

Could someone tell me how you say in English:
- Marketing opérationnel - I was thinking "pomotions", or "operational marketing"
- Couple produit/marché - I was thiking "Positionning of the company on the market". But I guess I have trouble understanding what it is in French too, if someone could help me out.

Thanks a lot Smile

15 Janvier 2010 à 21:45

i would like to thank you for offering us information about this book , i really was in need of it .

Good Luck all.