difference between "branding strategy" & "

Hello,

I actually study business administration in UK, and we have been asked to analyse a brand in Brand Management class but where problems come up is concerning the definition of the "theory"...

I would like you to help me to make the difference between the two term "Branding Strategy" and "Brand development"! I wouldn't start my assessment in the wrong way... Confused

I have seen many marketing articles and websites on internet, and I guess I have understood this from the two term:

- Branding Strategy help to set the brand objectives. It means how could the brand 'help' the company (becoming a leader, or simply being recognized, etc...).

once the branding strategy set, the next step is

- Brand Development which means name, logo, image and reputation's creation, add value to the brand, develop customers loyalty , etc...

This is what I understood from what I've seen on internet... Am I completely wrong or is there a little bit of truth in what I've just said... Crying or Very sad

Thank you

David

P.S: sorry for the Enslish language in case of BIG mistakes ! Mr. Green