Advertising strategy

Hi there,

I have to produce a low-cost advertising strategy for a SME and I need some tools I can use for it. Besides, if you have some ideas which could help me on this project, let me know.

Some useful basics

http://www.entrepreneur.com/advertising/howtoguides/article35934.html

LOW COST HIGH RETURN ADVERTISING

BLOGGING

Bellow everything about the advertising strategy

http://www.adcracker.com/strategy/

Thanks for this website but blogging is not useful for me because I'm looking for an advertising strategy for an online company.

Hi !

For my part, i think to create a buzz is the cheaper for an online company.

Have you got some data on the buzz marketing?

Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser. Historically, buzz marketing campaigns have been designed to be very theatrical in nature. The advertiser reveals information about the product or service to only a few "knowing" people in the target audience. By purposely seeking out on-on-one conversations with those who heavily influence their peers, buzz marketers create a sophisticated word-of-mouth campaign where consumers are flattered to be included in the elite group of those "in the know" and willingly spread the word to their friends and colleagues.
Although buzz marketing is not new, Internet technology has changed the way it's being used. Buzz campaigns are now being initiated in chat rooms, where marketing representatives assume an identity appropriate to their target audience and pitch their product. Personal Web logs (blogs) are another popular media for electronic buzz marketing campaigns; advertisers seek out authors of the "right kind of blog" and trade product or currency for promotion. Instant messaging (IM) applications are also being looked at as a vehicle for carrying out buzz marketing campaigns with either humans or IM bots doing the pitching. As with all buzz campaigns, the power of the IM model relies on the influence an individual has in an established small network -- in this case, his buddy list. As technology continues to facilitate the delivery of a electronic buzz marketing message easier, and software applications make message deliveries easier to quantify, some advertising experts predict that electronic buzz marketing techniques will become a standard component in all cross-media advertising campaigns. Others warn that abuse of this potentially powerful electronic marketing technique will be its downfall.

Look Out !!!

it could be risky as well :

it stays a viral technique

Hi !

Beyond the banner: New strategies in online advertising > http://techupdate.zdnet.com/techupdate/stories/main/0,14179,2841691,00.html

Marketing information & communications technology (ICT) products and services (Free to download !)> http://visionarymarketing.com/articles/ictmktg/ictmktg0.html

Some links > http://www.morebusiness.com/advertising
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Everything is marketing, & marketing is everything

Three Quick Steps to Cost Effectively Build Buzz

Find a promotional hook. Examine your offering with an eye toward creative ways to increase interest. Consider alternate uses for your products or segments that may interest consumers. If you're not the market leader, niches can be fruitful. Consider how to involve consumers with your products based on their interests. When brainstorming potential ideas, involve a broad cross section of employees, as well as core enthusiasts who are involved with your offering.

Recently, a homemade Apple ad, developed by California high-school teacher George Masters, received over 37,000 hits, as well as a flood of media and blog attention. Talk about being involved with a product!

Engage potential customers with a call to action that gets them to interact with your site. Run a contest or survey on a topic your target market views as fun, for example. To collect customers' email addresses, I recommended a client run a contest to gather product-related comments. In addition to increasing the email list over 25 percent, using those comments in a promotional piece increased revenues 25 percent. For Sleepy's, Shankman used a $50 survey titled, "How Does New York Sleep?" A posting on craigslist generated 700 completed surveys, resulting in a full-page New York Daily News story.

Maximize effect. Consider ways to integrate the promotion with other aspects of your marketing plan, such adding a PS to your email signatures or linking to the microsite from your home page. Remember, if your aim is to appear spontaneous, you may need to keep such tactics under wraps until initial buzz builds.

Consider other outlets and partners. If you run a survey, for example, perhaps you can partner with another company that would benefit from the information gathered.

more details on www.clickz.com

and if you want how to make a buzz http://www.allbusiness.com/marketing-advertising/strategic-marketing/3875184-1.html

Thanks a lot for your help. I'll work on it.